
CUSTOMER CUSTOMER RELATIONSHIP MANAGEMENT
In a Manufacturing Company:
– Revenue started declining.
– Outstanding amount was increasing.
– Delay in payment.
– Clients were sending goods for re-processing.

CHALLENGESCHALLENGES
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Employees were not ready to admit mistakes on their part.
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Customer not ready to listen and started threatening to Stop Business. Impact on fresh order, as re-processing was done of old orders.
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Dis-satisfaction to old as well New orders started.
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Client's complaints were taking 10+ days to get resolved.
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Pressure from clients.
SOLUTIONSOLUTION AND IMPACT
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GHMC Private Limited CRM Solution, helped to reduced the re-processing of old orders.
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Clients started registering their issues timely on CRM portal.
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Issue once surfaced not surfaced again, as processes were developed and Quality control checks were initiated.
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Currently it takes 24-36 hours to resolve any issues.
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Count of issues dropped by 70%.